Sacha Baron Cohen’s Scathing Satire “Who is America?” Scores Just 327,000 Viewers

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Showtime didn’t do much to promote Sacha Baron Cohen‘s new show “Who is America?” And it shows. Just 327,000 people watched it on Sunday night. The only real publicity the show had was on the Drudge Report, of all places. But there was no premiere, no screenings, no build up. Showtime relied on outrage and word of mouth. It didn’t work. The show that followed, Stephen Colbert’s “Our Cartoon President,” had 186,000 viewers. I watched it, and loved it. But I had no idea what it was when it came on. I guess no one else did, too.

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