It’s official — the legendary Playboy Mansion has hit the market for a wild price.
TMZ broke the story Saturday … the Mansion was going on the market this month, and Monday morning, it all came true.
As we reported, Playboy Enterprises, which owns Hefner’s palace, wanted $200 million for the 6-acres of prime real estate. Our real estate sources say top dollar realistically is $90 mil.
But The Agency and Hilton & Hyland have split the listing and the asking price is indeed $200 mil.
Playboy CEO Scott Flanders said, “This is the right time to seek a buyer for this incredible property who understands the role the Mansion has played… and enables us to continue to reinvest in the transformation of our business.” Which seems to translate … if you’re a fan of boobs and bunnies — this is the house for you.
As we reported, there’s a string attached to the sale … Hefner gets a lifetime estate, meaning he gets the run of the mansion for the rest of his life.


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