Groupon’s got a major mishap to deal with after a racial slur appeared on its site for a listing for women’s boots … and it started by issuing an apology.

Screenshots from outraged customers started making the rounds on social media Wednesday, showing a listing for Women’s Fringed Suede Moccasin Boots with the color described as “N***er Brown.” The color description also showed up on other boot listings on the site.

Shortly afterward, the VP of Global Communications for the company issued a statement, saying “We are appalled that this language was displayed on our site … this is completely unacceptable and violates our policies — to say nothing of our values.”

He added that Groupon immediately removed the product and the third-party seller who listed it from its marketplace once it was made aware of the racial slur.

Despite the mea culpa … many people are pissed and some are calling for an online boycott.


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