ATLANTA – The Atlanta Falcons and the Mercedes-Benz Stadium announced their plan for a new food and beverage pricing model for the new stadium.
In a Monday morning press conference, Falcons owner Arthur Blank said the new “fan-first menu” is to thank fans for their support.
“Thank you for making this dream come true,” he said.
Blank said the new pricing will make it easier for a family to afford to eat at the stadium instead of going somewhere else before or after the event.
“We think it’s a major complaint across America, not just in stadiums but in arenas, where fans feel when they get inside of the building they become a captured audience required to pay more than they should pay for the same items on the outside,” Blank said.
He said the team looked at “variety, value and pricing” when developing the new pricing structure. Blank also said the pricing announced Monday will be the “normal prices.” That includes prices for events such as the Super Bowl and Final Four.
“These are not opening day specials,” he said.
A release from the Mercedes-Benz Stadium reads, “The fan-fist menu at Mercedes-Benz Stadium will include the most popular items priced as follows without compromising quality.”
The menu includes:
$2 – Non-alcoholic beverage, products with unlimited free refills (at freestanding refill stations)
$2 – Dasani bottled water; hot dogs; pretzels; popcorn
$3 – Peanuts; pizza; nachos; waffle fried
$5 – 12 oz. domestic beer, cheeseburger
$6- Chicken Tender Basket With Fries
The new stadium will also feature more than 670 concession points-of-sale, which is a 65 percent increase than the Georgia Dome, the Falcons current home.
Fans will no longer have to stand in line to get refills either. Self-serve soda refill stations will be around the stadium for fans to get as many refills as they want while creating faster concession lines. The Falcons went against putting chips in the cup that would limit fans to just one refill.
There will be premium food options available such as healthier options, as well. Stadium officials have yet to release the remainder of the menu.
Seats in the new stadium will also be wider than seats at The Georgia Dome. Most Dome seats are 19 inches wide. Seats at the Mercedes-Benz Stadium will be either 21 or 20 inches.
The stadium is on schedule to open June 2017, and is hoping to be the site for the Super Bowl in either 2019, 2020 or 2021.