Bud Light Hires Old Timey Town Crier to Issue Cease-and-Desist to Craft Brewer


So, here’s a thing. Last Friday, Minneapolis brewery Modist Brewing Company rolled out a “Dilly Dilly Mosaic Double IPA.” The brewery was playing with fire: Dilly Dilly, if you’re unaware, just happens to be the catchphrase of choice for a series of Bud Light commercials set in the Middle Ages. (It’s a set of words that truly means nothing.) Bud Light, sensing that Modist was seeking to profit off this slogan, issued a cease and desist to the brewery on Friday.

But this wasn’t just any cease and desist! It involved sending a literal man cosplaying as a medieval-ish character storming into the Modist taproom, issuing a cease-and-desist in borderline insufferable olde English, unspooling a scroll, and intoning with the intensity of a first-year drama student delivering a Shakespearean monologue.


About author

No comments

Miles Teller

Miles Teller, star of the Divergent series, calls the show! Miles also starred in the Fantastic Four remake with Kate Mara and Michael B Jordan. ...