Annual Christmas parade canceled in Cumming

0

CUMMING, Ga. — Cumming’s annual Christmas parade is has been canceled this year, much to the disappointment of many.
“It’s special. Special to take your kids out. Grandkids out. That’s what I do,” Marty McCall said.

For the last nine years, the parade wound its way down Market Place Boulevard.
“I don’t want to be known as the Scrooge who stole Christmas from Forsyth County, but it hurt us deeply,” merchant Lance White said of the parade’s negative impact on business.

White, who owns a jewelry store along Market Place, says on the day of the parade when the street shut down, business dropped off. White says there would be such a traffic jam that his customers ended up avoiding the Market Place shopping centers altogether. He also says the timing was terrible.

“We only have four Saturdays between Thanksgiving and Christmas to make our money. The parade was taking away one of our busiest days of the whole entire year.” White says the only businesses that profited were restaurants.
“It helps business over ‘here.’ We stay busy when people are in and out from the parade,” restaurant worker Chase Huffstickler said.
As a result of some merchants’ concerns, and the lack of a civic organization to sponsor it, the Chamber of Commerce canceled this year’s event.
White hopes the parade can come back next year in Cumming’s downtown.

“They need to find another place for it that’s not so jammed up,” McCall said.

(Read More)

About author

No comments